You probably don’t know this, but book covers are incredibly important to an author. If I were to only write the title of a book on a cover and not offer any visual appeal, that book wouldn’t perform as well as other books that had covers with visual appeal.
For example, Poker Blog is one of my most informative books, but it doesn’t sell quite as much as my other poker books. This is despite the ratings on this book being exceptional. The reason is because the title is just words whereas my other book covers offer visual appeal. Poker Notes is also just words, but it’s done in a more creative way, which adds value.
If you’re interested in knowing the most important factors for book sales, research shows that it goes in the following order:
3. Book Cover
4. Quality Content
A Darker Side of the Felt
I’m currently in the process of writing A Darker Side of the Felt. While writing it, I asked the always-reliable Joe Williams if he could do the book cover. He has done an exceptional job with several other book covers, including the original The Dark Side of the Felt. I told him what I was looking for, and as always, he delivered.
This cover was originally going to have a pile of money on it as well since money plays a big theme in this book, but Joe didn’t have $215k laying around. If you have already read The Dark Side of the Felt (the original), then you might notice that the second installment has two guns opposed to one. That’s simply because the stakes have been raised. I’m not sure what I will do for the cover on the third Dark Side installment, but as of right now, the title will be: The Burning Felt. That will also be the final installment of the series.
I’m not saying much at all about what A Darker Side of the Felt will be about, but I will say that it takes place in Charlotte and Las Vegas, that new characters will be introduced, and that there will be plenty of adventure with some humor mixed in. I wrote this book without an outline. I had no idea where I was going; I just went with the flow. I hope readers enjoy reading it as much as I enjoyed writing it.
Publication Date: September 1, 2017